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    DCT Abu Dhabi announces Trip.com partnership

    The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a strategic partnership with Trip.com Group, a leading global travel service provider, in an online ceremony at Arabian Travel Market. The partnership’s social and economic initiatives will encourage and entice visitors worldwide to visit Abu Dhabi, promoting the UAE capital as a top-tier travel destination in 13 markets across Asia and Europe, including in India, China, South Korea, Japan, USA, UK, Germany, France, and the Netherlands.
    The partnership marks the first time DCT Abu Dhabi has engaged Trip.com Group as a whole, rather than with its various singular entities, increasing consistent visibility across its five popular business and consumer global travel platforms. Over a period of 12 months, Trip.com Group’s primary focus is to achieve 57,000 room nights in Abu Dhabi through marketing on its five portfolio channels. These B2B and B2C subsidiaries include Trip.com, a global travel service provider with an extensive hotel and flight route network; Skyscanner, the world leader in global flight meta-search; Travix, a global OTA operating in 39 countries; Ctrip and MakeMyTrip.
    HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi said “We are very pleased to announce our global agreement with Trip.com Group, a partnership that will share Abu Dhabi’s story with international visitors – beginning with the summer season and beyond. Through strategic partnerships such as this and our ever-expanding tourism and culture offering, we are further elevating Abu Dhabi as a top-of-mind destination, providing travellers around the world with diverse, immersive and enriching experiences to discover at their own pace.”
    Jane Sun, Chief Executive Officer at Trip.com Group said “We are pleased to announce, Trip.com Group and the Department of Culture and Tourism – Abu Dhabi continue to strengthen our cooperation through a new strategic partnership. Together, we will launch a series of promotional initiatives to market and develop Abu Dhabi’s tourism industry and promote and conserve its rich heritage and culture.”ADVERTISEMENTAs part of this landmark partnership, DCT Abu Dhabi and Trip.com Group will also introduce industry initiatives, including a talent development programme that will see staff members seconded across worldwide offices to expand their professional and industry experience. A second initiative will centre on increasing the awareness of Abu Dhabi’s sustainable tourism activities.
    Abu Dhabi is considered the World’s Leading Sports Tourism Destination 2021 by voters at the World Travel Awards, while Trip.com was nominated as Asia’s Leading Online Travel Agency 2021.

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    Tourist boards look to national cuisine to gain rival destination edge

    As the travel industry’s recovery gathers pace, many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather than traditional natural hotspots, cities or coastal locations, says GlobalData, the data and analytics company.
    According to GlobalData’s Ads Database, Destination Marketing Organizations (DMOs) for Turkey, Malta, and Indonesia have focused on their national cuisine to entice new tourists. Marketing campaigns have included glossy images and short videos covering traditional cooking methods to boost cultural appeal. The development of these marketing campaigns appears to be in response to growing demand for international cuisine and culinary experiences, with DMOs using this to gain a competitive advantage over rival destinations.
    Craig Bradley, Associate Travel & Tourism Analyst at GlobalData, comments: “DMOs appear to be reacting to a change in traveler sentiment towards gastronomy. Development of this trend has been brought on by the pandemic, which has helped broaden the palates of many tourists despite the closure of many restaurants during 2020 and 2021.
    “Many restaurants needed to adapt to pandemic restrictions to survive, so they started selling meals via food delivery services such as Just Eat, Deliveroo and Uber Eats. These services have made international cuisines more accessible to consumers than ever before due to their low-touch service offering, intuitive smartphone apps, and efficient mobile payment systems. As a result, global awareness of alternative international cuisines has increased considerably enabling tourist boards to utilise this in attractive marketing campaigns to entice potential tourists.”
    This trend is unlikely to slow either, with the food delivery market set to grow at a Compound Annual Growth Rate (CAGR) of 7% between 2021 and 2025, according to a 2021 GlobalData Food Insights & Trends report. As a result, millions of individuals will continue to sample new cuisines and flavors from their local restaurants.ADVERTISEMENTAccording to a GlobalData Q4 2021 Global Consumer Survey, 47% of respondents said that they find the broader availability of cuisines the most appealing reason to consume food and drink outside of the home, highlighting the global appetite for experiencing new flavors. It is reasonable to assume that the same sentiment applies to tourists within a destination. Many will be enthusiastic about encountering local culture and customs, including food and drink.
    Bradley concludes: “In response to this development in consumer tastes, tourist boards have recognised an opportunity to use regional cuisine to create original marketing campaigns that can convey local culture within the tourist experience. This will be particularly attractive to niche tourists and millennial tourists, who typically search for more unique experiences.
    “However, it is important to note that linking destination marketing with gastronomic experiences is nothing new. Still, this type of promotional strategy is likely to grow in importance for DMOs as shown by Malta, Indonesia and Turkey, due to consumers becoming more exposed to culinary experiences.”

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    Guidance to remove mask mandate a step towards normality

    The International Air Transport Association (IATA) welcomed new guidance from the European Aviation Safety Agency (EASA) removing its recommendation that masks should be required in-flight.
    EASA’s updated Aviation Health Safety Protocol, published 11 May, calls for the mandatory mask rule to be relaxed where rules have been relaxed for other transport modes. This important shift reflects the high levels of vaccination, natural immunity levels, and the removal of domestic restrictions in many European nations. The updated guidance also acknowledges the need to move from an emergency situation to a more sustainable mode of managing COVID-19.
    “We welcome EASA’s recommendation to relax the mask mandate, which is another important step along the road back to normality for air passengers. Travelers can look forward to freedom of choice on whether to wear a mask. And they can travel with confidence knowing that many features of the aircraft cabin, such as high frequency air exchange and high efficiency filters, make it one of the safest indoor environments,” said Willie Walsh, IATA’s Director General.
    Several jurisdictions still maintain mask requirements. That is a challenge for airlines and passengers flying between destinations with different requirements. “We believe that mask requirements on board aircraft should end when masks are no longer mandated in other parts of daily life, for example theatres, offices or on public transport. Although the European protocol comes into effect next week, there is no globally consistent approach to mask-wearing on board aircraft. Airlines must comply with the regulations applicable to the routes they are operating. The aircraft crew will know what rules apply and it is critical that passengers follow their instructions. And we ask that all travelers be respectful of other people’s decision to voluntarily wear masks even if it not a requirement,” said Walsh.

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    UNWTO welcomes the city of Ceuta as Affiliate Member

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    UNWTO welcomes the city of Ceuta as Affiliate Member

    The World Tourism Organization (UNWTO) welcomes the Autonomous City of Ceuta as an Affiliate Member to promote shared values and a common vision on sustainable tourism.
    The Autonomous City of Ceuta joins the World Tourism Organization (UNWTO) to promote sustainable tourism and boost the competitiveness of the tourist destination. The incorporation of the company Servicios Turísticos de Ceuta to the organisation will be ratified during the 116th Session of the Executive Council of the UNWTO, to be held next on 7 and 8 June in Saudi Arabia.
    On the occasion of its affiliation, the President of the Autonomous City of Ceuta, Juan Jesús Vivas, visited the UNWTO headquarters today to learn first-hand about the work of the organisation with its Affiliate Members. During his visit, they laid the foundations of a joint roadmap to, among other issues, enhance the aspects that can help the tourist destinations to advance in achieving the Sustainable Development Goals of the 2030 Agenda.
    Affiliate Members Department Director, Ion Vilcu, explained that the unprecedented impact of the pandemic on the industry has highlighted the need for tourism to transform itself into a more sustainable sector, while responding to the new tourists´ demands.
    The UNWTO welcomes the decision of the authorities of the Autonomous City of Ceuta to join this international entity, which will allow the destination to develop joint projects related to the sector. ADVERTISEMENTThe organisation continues to work in collaboration with its Affiliate Members to provide tools that will enable them to adapt to the new challenges facing the sector and thus adopt a new model of tourism development that is more respectful of the environment and people.

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    CHTA calls for Caribbean to staff up for travel surge

    As the tourism sector rebounds strongly from the near shutdown caused by the COVID-19 pandemic, the Caribbean Hotel and Tourism Association (CHTA) is calling on the region’s “bread and butter” industry to ramp up efforts to be adequately staffed to meet the impending surge of arrivals and continued growth.
    Drawing attention to a recent statement from the World Travel & Tourism Council (WTTC) which predicts “a massive increase in global international inbound travel,” CHTA President Nicola Madden-Greig noted that the Caribbean’s tourism sector must do more to source and train its own people to meet the industry’s growing labor needs.
    “The recent statement from WTTC and CHTA knowledge partner ForwardKeys points to strong demand in the months ahead for travel to ‘sun and sea’ destinations such as the Caribbean and Latin America, which are leading international inbound bookings,” said Madden-Greig, who added that “it is imperative for our members to be diligent in staffing their properties and enterprises with trained, qualified hospitality professionals.”
    She also pointed to the need to re-energize the partnerships between schools, training institutions and the tourism industry put in place by many Caribbean jurisdictions in the past which played a critical role in creating employment and career opportunities for thousands of residents throughout the region.
    WTTC’s latest tourism Economic Impact Report indicates that more than 126 million travel and tourism jobs will be created over the next decade. With one in every three new jobs created being in the travel and tourism space, opportunities will abound for job seekers and businesses seeking to fill those positions.ADVERTISEMENTThe CHTA leader acknowledged there remain some challenges within the region around the labor supply in the market, but she also believes the association’s networking opportunities, the on-the-ground public-private partnerships, and its Caribbean Tourism Job Bank can be useful tools in bridging the gap between supply and demand.
    “Our tourism job bank is an excellent, free resource for both employers and job seekers,” stated Madden-Greig, who encouraged Caribbean residents in search of tourism-related positions to upload their resumes and credentials to the site where they can be reviewed by prospective employers looking for qualified applicants.
    CHTA members, who receive free basic postings as part of their membership benefits, are also encouraged to post open positions to the Caribbean Tourism Job Bank.
    Madden-Greig urged all National Hotel and Tourism Associations to continue partnering with local institutions to fast-track the training of prospective hospitality workers so they can take advantage of the increasing number of excellent career paths the industry offers.
    “As an industry, we need to ensure that all stakeholders understand the tremendous economic benefits that can accrue from engagement with the hospitality sector. CHTA and our Tourism Job Bank can help, but more needs to be done to counter the misinformation that has created doubts about the stability and future of the industry that surfaced as a result of the pandemic,” she said.
    CHTA continues to encourage young people in the region who are exploring career paths to strongly consider the tourism and hospitality industry as an option that allows one to develop highly competitive skills and affords opportunity to work throughout the region.
    “The Caribbean tourism industry presents a world of possibilities for professional growth and development,” said Madden-Greig, noting that there are more than 1,000 job and career paths, with over one in five opportunities at the supervisory, management, or ownership levels.

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    Abu Dhabi Convention & Exhibition Bureau partners with Etihad to boost MICE sector

    The Abu Dhabi Convention & Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi, has signed a Memorandum of Understanding (MoU) with Etihad Airways, the national airline of the United Arab Emirates, to further bolster support for MICE groups travelling to Abu Dhabi.

    The strategic partnership with Etihad Airways will allow ADCEB to offer complimentary flights and discounts to eligible MICE groups as part of its Advantage Abu Dhabi programme, a successful initiative which provides financial assistance, event planning benefits, subvention, and destination-driven value-adds to event organisers and corporate clients.
    The MoU, which was announced at the Arabian Travel Market (ATM) event, will allow eligible Advantage Abu Dhabi applicants additional flight benefits and perks such as group booking discounts, complimentary flights for large MICE group bookings on direct flights, and special flight rates for site/destination inspection trips to Abu Dhabi for clients that hold their business events and incentive groups in the emirate.
    As a tool for promoting the UAE capital to international destination management companies, meeting planners, and conference/exhibition organisers, the Advantage Abu Dhabi programme provides the emirate with a competitive edge against global destinations which are increasingly bidding and attracting clients with enhanced support offers. ADVERTISEMENTMubarak Al Shamisi, Director of ADCEB at DCT Abu Dhabi, said: “We are delighted to announce our partnership with Etihad Airways, which will help us to further establish Abu Dhabi as one of the world’s leading business events destinations. With this partnership, we will provide an attractive proposition to our MICE groups, attracting new interest and ensuring clients will continue to return to the emirate. From hosting conferences and exhibitions to being the go-to destination for meetings and incentive travel, we look forward to welcoming business leaders from around the world to discover everything Abu Dhabi has to offer.”

    Martin Drew, Senior Vice President of Sales and Cargo at Etihad Airways, said: “Abu Dhabi is an ideal environment for business and leisure travellers alike, and as the UAE’s national airline, Etihad is proud to partner with ADCEB to make the destination even more appealing for MICE clients. With Etihad’s fleet of state-of-the-art aircraft and famed Emirati hospitality from the award-winning cabin crew, business travellers will enjoy the journey as much as the destination.”
    Etihad Airways was named World’s Best MICE Airline 2021, whilst Conrad Etihad Towers was voted Abu Dhabi’s Best MICE Hotel 2021 by voters of World MICE Awards.

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    Up to eight million tourism jobs to be created in Europe within next decade

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    Up to eight million tourism jobs to be created in Europe within next decade

    The World Travel & Tourism Council’s latest Economic Impact Report (EIR) reveals Europe’s travel and tourism sector is expected to create up to eight million new jobs within the next decade.
    The forecast from the World Travel & Tourism Council (WTTC), which represents the global travel and tourism private sector, also shows the sector will be a driving force behind
    Europe’s economic recovery, following more than two years of suffering.
    Over the next 10 years and with an average annual growth rate of 3.3%, the travel and tourism sector is expected to grow at twice the rate of the overall economy, which is forecasted to expand by just 1.5% annually.
    The global tourism body’s latest report also reveals Europe’s travel and tourism’s GDP is forecast to grow by 31.4% to €1.73 trillion (US$ 1.9 trillion).ADVERTISEMENTJulia Simpson, WTTC President & CEO, said: “Europe’s travel and tourism sector is in a strong recovery. It looks set to create up to eight million new jobs over the next 10 years.
    “In terms of contribution to Europe’s economy and jobs, the sector will almost reach pre-pandemic levels by the end of next year as the sector’s recovery continues its momentum.
    “The recovery in 2021 was slower than expected due to the impact of the Omicron and the uncoordinated response by European governments around border closures which failed to stop the spread of the virus, but did cause real and lasting damage to economies and livelihoods.”
    WTTC’s EIR data for 2021 shows across Europe there was a 4.7% increase in the number of travel and tourism sector jobs accounting for just over 9% of all jobs, in marked contrast to the 12.5% fall the previous year.
    The fastest growing region last year, it also saw the sector claw back its contribution to GDP with a 28% rise to account for 6.2% of Europe’s economy to €1.3 trillion (U.S.$1.45 trillion) up from 5.2% contribution (just over €1 trillion or U.S.$1.13 trillion in 2020).
    Europe’s bounce back was in part driven by significant growth in key destination markets such as Greece, which saw a year-on-year growth of 75%, Turkey (61%), and Italy (59%). Greek National Tourism Organisation was named World’s Leading Tourist Board by World Travel Awards.
    According to the latest data, more than 1.7 billion certificates have been issued by member states. This successful roll out has provided a much-needed boost to economies and saved millions of jobs.
    However, in several other European countries, there was a much slower than expected recovery due to numerous failed attempts by governments to clamp down on the transmission of the Omicron variant, causing the regional economic recovery to falter.
    The leaders of European travel are to meet for World Travel Awards Europe Gala Ceremony 2022 at the Hilton Galatzo, Mallorca, Spain.

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    Jamaica welcomes travel trade at ATM 2022

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    Jamaica welcomes travel trade at ATM 2022

    High profile visitors including leading tour operators, travel agents, aviation partners, industry stakeholders as well as members of the press visited the stand to meet with the Jamaica Tourist Board delegation
    The Jamaica Tourist Board (JTB) has successfully concluded a busy second day at the 2022 edition of Arabian Travel Market.
    High profile travel trade professionals including leading tour operators, travel agents, aviation partners, industry stakeholders as well as members of the media visited the stand to meet with members of the Jamaica delegation to discuss new and expanded partnerships, opportunities for collaboration and platforms for elevating the reputation of Jamaica as a destination of distinction for Middle East travellers.
    The Jamaica delegation was led by Hon. Edmund Bartlett, Minister of Tourism of Jamaica and accompanied by Donovan White, Director of Tourism, Jamaica Tourist Board along with a variety of industry representatives from Jamaica.
    During the first two days of the event, the delegation connected with key industry stakeholders and met with new and potential partners to discuss ways to further promote Jamaica to Middle East-based travellers.ADVERTISEMENTJamaica Tourist Board also hosted a ‘Taste of Jamaica’ on stand activity for media and industry delegates from across the GCC and wider MENA region, enabling visitors to sample authentic cuisine and exquisite Blue Mountain Coffee during the networking event.
    Hon. Edmund Bartlett, Minister of Tourism of Jamaica commented: “We’ve seen some great interest from the MENA region and made strong headway with leading industry professionals from the region. We look forward to undertaking further meetings to discuss potential collaboration during the next two days of the show which will further raise the profile of the destination.”
    Donovan White, Director of Tourism, Jamaica Tourist Board commented: “We have been delighted with the warm welcome we received during the first two days of Arabian Travel Market and were pleased to welcome new and existing partners from across the MENA region to the stand for an authentic ‘Taste of Jamaica’. The positive meetings and interactions we have undertaken with new and potential strategic partners will further develop tourism ties and help build a solid foundation for exponential success within the MENA market.’
    Jamaica Tourist Board is considered the Caribbean’s Leading Tourist Board 2021 by voters at the World Travel Awards.

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