From 3 to 5 March 2026, ITB Berlin is marking its sixtieth anniversary with some special highlights: from an after-work event and a journey through time in a DeLorean to community art and a 60-second round of applause, the industry will be honouring its past while looking towards the future.
What began in 1966 as part of an overseas import trade fair with nine exhibitors from five countries and 250 visitors has evolved into the World’s Leading Tourism Trade Show with well over 5,000 exhibitors. Six decades after it was launched, ITB Berlin stands stronger than ever for dialogue, innovation and the unifying power of travel. Taking as its slogan ’60 Years of Legacy’, ITB Berlin combines business, networking, content and cultural dialogue throughout the exhibition grounds and places the spotlight on key future travel topics. At the same time, it offers attendees three days of small, surprising experiences that spark emotions, which will make their visit an unforgettable event. An overview of all activities can be found online at 60 years – ITB Berlin.
A time to celebrate, connect and create together
A special event awaits the community on day one, 3 March at 3 p.m. With the ’60- Second Cheer for the Travel Industry’, ITB Berlin invites everyone to join a 60-second round of applause throughout the trade show – as a sign of recognition for colleagues, stand neighbours, service staff and everyone shaping the travel industry. A powerful symbol of solidarity and commitment in one of the most dynamic industries in the world.
Berlin neighbourhood culture meets international networking at the new ITB Spätiin Hall 7.2c. Inspired by Berlin’s iconic 24-hour corner shops, this venue will be the main meeting place for guided tours, presentations, happy hours and daily bingo rounds during the show. On day one, a unique tape artwork will unfold live here – marking a creative highlight of the anniversary edition.
Why not end the first day in style: on 3 March 2026 from 5.30 p.m. to 7 p.m., ITB Berlin invites you to the official ’Cheers to 60 Years of Legacy’ after-work party at the south entrance. Guests can enjoy a free ITB signature drink and a toast to six decades of industry progress. Berlin DJ Chris Bekker will be there to create the right mood. The party is open to all ITB attendees and the perfect start after the show to an evening in Berlin.
What began in 1966 as part of an overseas import trade fair with nine exhibitors from five countries and 250 visitors has evolved into the World’s Leading Tourism Trade Show with well over 5,000 exhibitors. Six decades after it was launched, ITB Berlin stands stronger than ever for dialogue, innovation and the unifying power of travel. Taking as its slogan ’60 Years of Legacy’, ITB Berlin combines business, networking, content and cultural dialogue throughout the exhibition grounds and places the spotlight on key future travel topics. At the same time, it offers attendees three days of small, surprising experiences that spark emotions, which will make their visit an unforgettable event. An overview of all activities can be found online at 60 years – ITB Berlin.
A time to celebrate, connect and create together
A special event awaits the community on day one, 3 March at 3 p.m. With the ’60- Second Cheer for the Travel Industry’, ITB Berlin invites everyone to join a 60-second round of applause throughout the trade show – as a sign of recognition for colleagues, stand neighbours, service staff and everyone shaping the travel industry. A powerful symbol of solidarity and commitment in one of the most dynamic industries in the world.
Berlin neighbourhood culture meets international networking at the new ITB Spätiin Hall 7.2c. Inspired by Berlin’s iconic 24-hour corner shops, this venue will be the main meeting place for guided tours, presentations, happy hours and daily bingo rounds during the show. On day one, a unique tape artwork will unfold live here – marking a creative highlight of the anniversary edition.
Why not end the first day in style: on 3 March 2026 from 5.30 p.m. to 7 p.m., ITB Berlin invites you to the official ’Cheers to 60 Years of Legacy’ after-work party at the south entrance. Guests can enjoy a free ITB signature drink and a toast to six decades of industry progress. Berlin DJ Chris Bekker will be there to create the right mood. The party is open to all ITB attendees and the perfect start after the show to an evening in Berlin.
Source: Organisations & Operators - breakingtravelnews
